“It implies something special, whereas breastfeeding is the physiological norm, and suggests that formula is the standard way to feed babies.
“Breastfeeding is the only case where the biological norm is expressed as the exception rather than the rule,” she continued.
What is important, Lesley Backhouse says, is communicating to new mums that breastfeeding is free and easy, and the normal way to feed a baby.
via BBC News



